Sweden goes Retro
Like France, Sweden has revealed a new jersey for World Cup 2010 qualifying. Shirt manufactuer Umbro opted for a retro style jersey. It pays tribute to the 1958 Swedish team, which hosted the World Cup & finished as runner ups.
The Umbro equation was simple: a template with all the modern technology using inspiration from what is undoubtedly the most famous shirt of the Swedish team; which amounts to a simple, spectacular jersey. The crest of the SvFF is located in the rear, below the neck, leaving the front adorned with the national flag. Throughout the jersey there is a a watermark.
The Swedes, when it comes to fashion, have once again done it right.
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