For the first time in 18 years, the sponsors logo is featured horizonally.
The Club: Amsterdamsche Football Club Ajax. Also known as AFC Ajax is based in Amsterdam, Netherlands, playing in the top Dutch league, the Eredivisie.
The new home jeresys were revealed today. Most of you would easily recognize an AJAX jersey by their vertically aligned logo of sponsor ABM-AMRO, a mainstay of the Ajax jersey for the last 18 years. Interstingly, for the first time in 18 years, the club sponsor has changed, and now the logo is featured horizonatally. The Ajax logo is placed on the heart. A white badge is used with the Ajax logo, to create a style of the Ajax shirts of yesteryear. This classical style was also used in the design of the shirt, with a round collar and cut in at the waist.
The chairman of the club went on to say “We are delighted with this new partner. We owe a great deal to ABN AMRO, who have supported us loyally. But the natural moment had come for a change. AEGON fits with Ajax. We have an A-brand in AEGON and AEGON has an A-brand in Ajax. I hope that we can say in many years that it was a happy marriage.”
Alex Wynaendts, chairman of the board of AEGON, was also a happy man. ,,Ajax is a well-known, good and positive name. The latter is very important. I travel all over the world and Ajax always draws a smile from people. That’s why we are also proud to be connected to Ajax. We are active in China and 200 million Chinese watch European football on television. They know Ajax. For us that is an opportunity to enhance our name recognition and together with Ajax we want to grow abroad. Not only in Asia, but also in south-east Europe and South America. We are looking ahead to the future with much pleasure.”
